Providers of managed services (MSP) face growing pressure on all sides. Customers want more, talent is harder to find and cloud benefits become growing complex – stretch teams and squeezing margins.
For Vadim Vladimirskiy, CEO and founder Nerdio, this is exactly where the MSP has the opportunity to excel.
We sat down with Vladimirski in Nerdiocon, La Quinta, California to talk about the future of managed services and why operational efficiency became a key competitive advantage.
Nerdio was built to help MSPS run intelligent, faster and enjoy more in the cloud. Its platform focuses on automation, cost optimization and simplified administration – assistance to providing better services without sacrificing margins.
In this conversation, Vladimirskiy explains that the SME still leaves money on the table and where the operations of the cloud native can unlock another phase of growth.
SMEs are under pressure today to do more with less. How does Nerdio be placed as a solution for navigation in economic uncertainty and margin?
A great question, and certainly in the last few days has increased this economic uncertainty. However, one of the key design of the new value brings to the table is optimization, specifically the manufacturer.
When we started our day, it was the primary round of optimizing cloud infrastructure and help MSPS do more with less, the ability to provide religious, high -performance virtual desktop services to its customers and have a very effectively managed, automatic managed infrastructure that has space for margins.
So when we started our way back, let’s say that 2018, the MSP was afraid to use Azure, because if you go to the Azure calculator, and make an unusual environment to what you would normally bought using the Prepa server, physical hardware itself would see. And what we are learning MSPS is, if you optimize things correctly, if you have an automated automated place, you will actually get a margin profile that is much higher than you can get when you buy hardware and your customer selling it.
What are the greatest misconceptions that the SMP still have an automation – and what keeps them back before complete reception?
I think it’s perhaps just a lack of understanding how it works and what it does and the benefits it can provide. Certainly I think that the Forward Thinking MSP, which creates a modern practice that is on the cloud azure, would certainly not go to the market with an offer that has not built any automated optimization and management. This is that there is a source of cloud management, finds people with the right sets of skills and keeps them always trained and always trained, let’s say, let’s say Microsoft.
Without the correct tool set, primary automation is very difficult and very difficult to make profitable in this type of business. So we cooperate with the SME who seeks to build this type of modern practice, where automation is by the core of what they do and how they remain effective with the provision of the services they are provided.
How do you see how Nerdio is evolving, because Microsoft itself continues to invest in automation, passenger and controlled instruments controlled A?
I think the role is actually expanding. We always say that our task is abstract complexity and the more product exists, the more options, the more license models, the more capacitimity, which tends to be in the direction. There are more and more in technology. The complexity that exists is difficult to make the right decisions for SMEs and their customers. It is more difficult for you to manage it on the basis of a lead.
And that’s really for the opportunity. We come, cuys a list of services, combine them all together. We provide easy UI automation that allows you to tame the complexity and manage Shvings in a very simple way. This is the main part of the mission. Our task is to simplify the lives of IT administrators and help them maximize their investment in Microsoft Cloud and End -use computing environment.
The MSP landscape is increasingly crowded. What do you see as a nerdio’s supermoc or key differentiator in this landscape?
It is able to extract the complexity and simplify the lives of IT experts, what these IT experts are managed by service providers or administrators in large IT organizations for large business customers. These are our two key audiences and we do the same for both and make their lives easier, let them sleep at night. And Intorece that you have to wake up in the morning at two in the morning to try to check a company that automatically runs, runs in the background, makes it easier for them.
What keeps you at night when you think about the biggest challenges in Landcape MSP?
I would say that the biggest Challegen for us right now is the continuation of our growth and continuation of scaling at the speed we grow. And we always say that the most difficult thing is that the scaling of people and the search for the right people and ensuring that they meet culture – correspond to our mission and the vision of society.
And because market opportunities are so wide and so present, we have the right technology that takes the best of it. Building our organization by finding the right people, I would say, is probably our biggest challenge. I think that it is for every organization, it is always based on people and finding these people is not as easy as we would like.
Of all the announcements you made on the NerdiCon 2025, which of them do you think will have the biggest impact?
The thing that is likely to have the biggest impact is improved administration for Windows 365, which is currently available in our business product. Finally, it will also be available in our product MSP. And why I say it is because if you are thinking about virtualization of desktop computers, it is a market that has existed for some time, but only about 10% of Windows endpoints, Windows outside in the world are virtualized today.
This number is unlikely to change unless there is a dramatic shift in technology and Windows 365 is that a new technology that allows you to take a physical computer and make it to a cloud computer that comes through the Global Azure network.
So I think having Windows 365, which is easy to manage, that is price and optimizable, could actually create a significant step from 90% of the endpoints. And think about it – Hundends millions of devices that are there are windows and laptops that could then move to the cloud. Because it is the last main job that has not yet moved into the cloud. Everything else, to a large extent, to a large extent, database, CRM, what you have-all is already based on the cloud. The last thing that is mostly physical is the end point and I think Windows 365 is a technology that will change it in the coming years.
Everyone talks about AI and co-pilot. What is hype vs. Reality in terms of how the SME operations will affect in the next few years?
The way I think about AI is really in three different buckets. Bucket number one uses capacity to make our product better in some things. And we started that day. Last year in NerdiCon, I announced that our initiative had AI infusion through other products, which we did. And I mean, by being a very pragmatic way that is typical of AI and capacitive AI, such as computer vision and integration into our product, and creates functionality. I think the ability and ability to help AI already there. We use it in the product. They will continue to expand cases of use.
I would say it’s a number one bucket. Bucket number two uses internally for new as an organization. Using his marketing, using support, using off-the-shelves AI products to make it more efficient and productive as organization. And we also started doing that.
I think, like most organizations there, different people come to the most effective ways to use it for themselves. I would not say that we have solved exactly how we spent anything for us AI and Pleastif to throw us to buy these boundaries.
So that’s the number two bucket. Then Kbelík number three helps our customers who are organizations of MSPS and business IT, manage AI in the area.
So it does not use it internally, not building into our product, but it helps them manage their applications that use their environment a lot. And I don’t think we’re there. I think that AI develops and people find out what will build with AI will come to us and help optimize this experience – just as we did with a storage calculation, virtual desktop computers.
In the growth of AI acceptance, Nerdio would have the opportunity to help optimize and simplify this process. So I don’t have a holistic answer to what it will look like, or what the right set of capacity is, but I know we integrate AI into our product. To some extent, we use it internally and wait to see how customers start to accept to help them more efficient.
What are the features of the most successful SMEs you work with? What is except the rest of the pack?
SMEs that are willing to change and willing to how the market is evolving. I will give you an example of SMEs that probably will not succeed. SMEs who find out that a business model-fly says about hardware on-prime. There are many SMEs who say, “Well, I invest x in a set of infrastructure. I will depreciate it in a certain number of years.
And even if the market is changing, this cloud is becoming a new way that is supplied, they are not willing to start from a model they know it works. And I think their model will continue in the work unit that stops. And they will be in a position to modernize their doctor, keep a step with technology and have a future business model.
I think the SMEs that educate themselves look at what is happening on the market, and are constantly experimenting and modifying and developing their business models are probably successful.
Looking into the future – what is your most daring prediction, how will the role of MSP change by 2030?
I think there will always be a role for technological advisors of small and medium -sized business. It is unlikely that small and medium -sized businesses will never interfere with enough high quality IT talents to not need an external advisor to help them find out the technological landscape.
And according to the appearance of how technology evolves, it is more complicated, more difficult. So I think the role of SMEs grows rather than shrinks.
It is difficult for me to predict what the SMP will look like, whether it is less focused, more concentrated, or whether it will be consolidation. It seems that the trend is that the SMEs who come to a model that is standardized, reproducible and scaled are able to overthrow a lot of smaller SMEs who can’t find out.
Maybe the world will look as if it had less, more SMEs than more smaller SMEs, which is what it looks like today. It seems to be a trend. If you force me to predict, I would say that space will be a little more and see how the SMB customers focus on SMB customers, but are on a larger scale with much more automation and tools for their daily work.
Photo: Louis Hansel on Unsplash
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